In 2022, the services segment primarily has higher net sales from advertising, cloud services, and AppleCare.Īll services mostly exist thanks to the iPhone (the Apple mobile ads market wouldn’t make sense without the iPhone). The service segment comprises advertising, AppleCare, cloud, digital content, payment, and other services. The service segment, in 2022, reached over $78 billion in revenues. The other interesting aspect is the only other segment that grew was the services segment. IPhone sales in 2022 shot at over $205 billion, representing 52% of Apple’s revenues. What I like to define as a business platform. Indeed, the iPhone is a piece of hardware that sits on top of the software, operating system, and marketplace, creating the whole Apple ecosystem.

In the middle of a downturn, the iPhone saved the day. Still, in 2022, iPhone sales saved the quarter for Apple in the second quarter of the year. Home PageĪpple’s mission is “to bring the best user experience to its customers through innovative hardware, software, and services.” And in a manifesto dated 2019, Tim Cook set the vision as “We believe that we are on the face of the earth to make great products, and that’s not changing.” Inside the multi-billion dollar business platform.Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA.An Entire MBA In Four Weeks By FourWeekMBA.100+ Business Models Book By FourWeekMBA.

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